As an entrepreneur, one of the greatest fulfilments in the business world is the ability to make a positive impact. It is human nature to want to create some kind of a legacy. Many great minds throughout history are those who have managed to make a difference in the world through product creation or service provision. To achieve this, you should be able to make a product that can be outstanding, help others, and make the world a better place.
It is said the lifeblood of all businesses comes from the creation of new products and services. The product should be accurate and specific for people. Again, these products should be naturally be created when there is a demand in a particular market for that product. Coca-Cola is one of the biggest companies in the world and is sitting at the top of the heap when it comes to beverages. With $31 billion U.S. dollars in global sales for 2018, however, it isn’t happy to just continue producing the same products. Instead, Coca-Cola is investing in creating new products as well as engaging in customer co-creation in local markets.
In 2018 the beverage company entered a co-creation experiment with customers to make sure it's Southeast Asia product meets the demands of the region and its people.Coca Cola is doing this because it’s fully aware that consumer needs are changing, it is very difficult to keep and hold people’s attention.
Although it's a very inspiring thought, sometimes it can seem like you are fighting an uphill battle to come up with something that will have a real impact on the lives of people. Yet, investing in their development is crucial to business growth and profitability. At the same time, embarking on the development process is risky. It requires extensive planning and organization. If you want to have an impact on the world, you need to take effective and bold action. But strangely, often the right actions to take are a bit unclear.
So, when coming up with the idea for your product, it’s important to consider how you will differentiate yourself from what’s already out there. You should be able to answer pertinent questions about what is unique or special about your product. Again, you should be able to offer higher quality at a lower and competitive price. Then you will be to make a difference in the world.
You need to come up with a great product because if your product doesn’t stand out from your rivals by some significant difference, you will find sales hard to come by. Differentiation is what helps customers identify your brand or service. Blending in with every other similar product on the shelf should be the last thing you want.
Although the positioning of your service or product is very essential and key, it can only carry you so far. The majority of your clientele will buy your product for the integrity of the product. Your product should speak for itself and should strive to offer unmatched quality that your consumers can come to know and expect from your brand. If you are successful in doing that, you can create some kind of legacy.
At times you don’t have to spend many sleepless nights with your laptop feeling stuck, overwhelmed, and thinking too big to make a dent in the world. It’s not like every idea has to be elaborate, complex, and innovative. Some of the most impactful businesses in the world today are based on the simplest of ideas.
Before you launch your product, you need to thoroughly refine it. It’s recommended to test lots of ideas at the beginning of a project. It costs relatively little to see which ideas are most promising, but make sure you stop work on ideas that don’t, before committing a lot of time and resources. Think beyond a new product or service's immediate potential and also think about the longer term.
When you feel ready to launch your product to market, make sure you have done everything you need to do—because once you’ve launched, you’ve virtually only got one shot to make an impression on consumers. They say the first impression is the only important impression. It’s not easy to make amendments as they can require a long and grueling process, such as getting new copyright. Take the time to get it right before you launch because it's hard to change your ingredients, brand, and the design once you get started in the market place. You need to be more thoughtful.
A quick hack to help you get an endorsement of your product or service is to elicit feedback from others. New products and services have to respond to your customers' needs. You need to discover what these are through extensive market research. You can start by testing the market on a low scale. After you’ve won their approval, then you can do mass production and sell to the bigger and wider market. But you may have to take the needs of other parties into account although the end-user of your product or service might be your most important customer.
It’s also helpful to consult members of your team about your development plans because they may contribute ideas that you've overlooked. Furthermore, seek the comments of suppliers and other business associates as their specialist expertise could be invaluable. Be patient because big things can take time to come to fruition. If you give up at the first stage then you’ll never get anywhere.
So in a nutshell, it's possible for you to make a difference in the world through product creation. All need to do is to come up with a new and good product or service which is unique and that makes it stand out in the marketplace.
Peace, Love & Prosperity!
Mario Sousa
Heart-Centered Leadership
My team and I are on a mission to lead other like-minded, heart-centered leaders that are ready to make a bigger impact in their personal lives, their communities and around the world. Please review the information below and reach out to me personally with any questions you might have. The future looks extremely bright, if you see what I see, let's work together.